Printed Tapes Market, Analysis Size, Competitive Landscape, Revenue Analysis 2030

Printed Tapes Market Overview

Printed tapes ensure easy product differentiation and have high marketing potential. These tapes are the tapes on which printing is done and are usually adopted for advertising or for company's name promotion. These tapes highlight the company's name and logo, other relevant information and offer ease of identification to the consumer. Printed tapes make the product or merchandise aesthetically attractive and present prompt recognition of the packaged product. Printed tape packaging is a suitable option for stock handling of desired product.

Market Synopsis

According to the MRFR analysis, the global printed tapes market is projected to be worth USD 12.6 billion by 2030, registering a CAGR of 5.8% during the forecast period (2022–2030).

Printed tapes have evolved as an essential part of the creative process for industry players across the globe seeking to garner attention or give their brand an aesthetically pleasing appearance, turning it into a rapidly growing industry. The growing trend of digital printing, increasing demand for aesthetic appeal and innovative printing styles, and emerging need for sustainable printing majorly by the end-user industry such as transportation logistics, food beverages, and consumer durables will augment the global printed tapes market growth in the forecast period.

Increasing demand from end-use industry is one of the major drivers of the market. However, fluctuating raw material prices, and the ongoing COVID-19 pandemic affect market growth.

Competitive Landscape

The global printed tapes Market Share by Region is highly fragmented and consists of many organized and unorganized industry players. Manufacturers focuses mainly on expansion of production capacities, continuous product launch, and collaborations with key stakeholders to gain a competitive advantage over other players. Key players include 3M Company, Nitto Denko Corporation, Tesa SE, Intertape Polymer Group Inc., Berry Global Inc., Shurtape Technologies, LLC, Vibac Group S.p.a, Atlas Tapes S.A., Advance Tapes International, BOLEX, Windmill Tapes, and ADH Tape.

Segmentation

By Product Type

Hot Melt Carton Sealing Tape: The hot melt carton sealing tape segment is expected to witness significant growth comparatively, the product offers aging stability which aids in higher strength with long-lasting adhesion. These tapes possess superior holding power and tensile strength with a quick tack. The hot melt carton sealing tape is ideal for applications involving machine applied tapes and overstuffed boxes. They perform well in temperatures ranging from 45°F to 120°
Acrylic Carton Sealing Tape: Acrylic carton sealing tapes form a quick bond with different substrates including metal, plastics, and cardboards. These tapes are ideal for packaging applications involving extreme temperatures, such as refrigeration, and for sealing boxes that will be warehoused over an extended period of time. The acrylic carton sealing tapes are suitable for temperature ranging from as less as 40°F and greater than 120°F.
Natural Rubber Carton Sealing Tape: The natural rubber carton sealing tapes consists of long polymer chains, which is mixed with resin to provide an extremely flexible adhesive which aids in high strength adhesion. These tapes provide superior holding force in high recycled content cartons specially in low temperatures and are resistance to freezing temperatures. Moreover, natural rubber carton sealing tapes resist weathering, humidity, salt water, dilute acids, and alkalis.

By Material

Polypropylene: Polypropylene is very strong and rigid in nature, it is one of the most versatile and economic material that offer excellent moisture barrier, temperature resistance, clarity, gloss, durability, emboss ability, aroma strength, dimensional stability, and processability. Tapes made up of polypropylene are perfect for most general sealing and packaging application as they stick well on a variety of surfaces including polythene and boxes. Polypropylene is expected to account for the largest revenue share, because high durability coupled with moisture and heat resistance are offered by the material.
Polyvinyl Chloride: Polyvinyl chloride is widely produced synthetic polymer of plastic. The flexible form of polyvinyl chloride is used in manufacturing of printed tapes. It provides high material strength which are ideal for production of tapes. Furthermore, the high durability of the PVC aids in the utilization of the tapes on substrates such as cardboard, metal, and composites.
Polyethylene: Polyethylene is widely used and cost-effective plastic polymer. The tape made up of polyethylene has a polyethylene backing with a rubber adhesive, which is used for many general-purpose applications such as sealing, color coding, protecting, moisture, proofing. The low cost of the material as compared to its counterpart is expected to drive the market for polyethylene in the years to come.

By Technology

Digital Printing: Digital printing is a method of printing from a digital-based image directly to a variety of media. It offers on-demand printing, short turnaround time, and do modification of the image. Digital printing technology is expected to witness the fastest growth as compared to its counterparts in the tape printing market. This technology provides high quality and consistency in the printed tapes market. Additionally, the steps involved in the printing process are lesser as compared to the other technologies which aid in the quicker delivery of printed tapes.
Flexography: Flexography is a form of rotary printing in which ink is applied to various surfaces by means of flexible rubber printing plates. This is a very cost-efficient printing process compared to other printing methods, flexography uses low-cost materials, making the printing process a lot cheaper. Furthermore, flexographic printing technology can be applied on any non-absorbent substrate with a wide range of colors and this factor is expected to boost the printed tapes market in the coming years.
Lithography: Lithography is a planographic printmaking process in which a design is drawn onto a flat stone and affixed by means of a chemical reaction. This form of printing aids in clarity, sharp images, and text printing on a variety of materials, which enables smooth printing on tapes. As a result, the demand for lithographic printing is expected to grow in the near future.
Screen Printing: Screen printing is a printing technique where a mesh is used to transfer ink onto a substrate, except in areas made impermeable to the ink by a blocking stencil. This technique is cost effective and traditional printing technique. Screen printing is used for tapes printing, garment printing, decals printing, printing of clock and watch faces, balloons, and many other products. Therefore, due its wide uses it is expected to boost the market growth further.
Others: The other category include gravure printing. This is a photomechanical process in which the image to be printed consists of depressions or recesses on the surface of the printing plate. Gravure printing is widely used for the commercial production of printed tapes post cards, magazines, newspapers, corrugated cardboard, and other packaging material.

By Printing Ink

Water-Based Ink: The water-based ink accounted for the largest revenue share in the forecast period. This ink contains zero volatile organic compounds contents coupled with the high vibrancy of the colors. Water-based inks offer better performance and low printing cost with less damage to both people and environment and these factors are driving the demand for water-based inks in the printed tapes industry.
UV-Curable Ink: The UV technology aids in the rapid curing of the ink coupled with high-quality printing solutions. As a result, the tape printers are opting for the UV curable inks for enhanced production. Therefore, the demand for UV-curable ink is expected to witness significant demand in the coming years.
Solvent-Based Ink: Solvent based inks include pigment and resin, together constituting the solid component of the ink, diluted using a solvent. Solvent based inks are used for printing in two distinct technologies. Solvent-based inks have relatively higher levels of emissions such as acetates, glycols, and alcohols. As a result, water-based inks are preferred over the solvent inks and is expected to witness diminishing growth in the years to come.

By End-User

Food Beverages: The use of printed tapes for packaging, branding, and promotional activities is expected to drive the demand for the printed tapes in the food beverage industry. High demand for printed packaging in the industry is expected to drive demand for printed tapes. Additionally, food beverage application accounted for the largest revenue share and is expected to grow significantly over the coming years.
Transport Logistics: Printed tapes are increasingly replacing mechanical fasteners in numerous transportation logistics applications. The printed tapes grant advantages such as reduced time and labor for installation, fewer surface irregularities and seams, elimination of potential sources for cracking and corrosion, waterproofing, and the ability to absorb or reduce impact, vibration, and noise. Also, printed tapes aids in the classification of the merchandise and safeguard products in transit. This factor is expected to witness substantial growth on account of the growing application in the end-use industry.
Consumer Durables: The printed tapes are used to enhance the durability of consumer goods. These tapes are widely used in barricading and hazard safety applications. The consumer durables industry consists of durable goods and appliances for domestic use such as televisions, refrigerators, air conditioners, and washing machines. Therefore, the beneficial character of printed tapes is going to fuel the market during the forecast period.

By Region

North America: The growth in the North America printed tapes market is mainly attributed to the key players in the US and Canada, which has significantly contributed to the growth of printed tapes market in the region
Europe: Implementing the growth in this region can be mostly attributed to technological advancements.
Asia-Pacific: Asia-Pacific is expected to emerge as the fastest-growing regional market due to numerous factors such as expanding regional presence by major players and favorable government initiative. China and India are anticipated to dominate the Asia-Pacific market over the forthcoming years.
Latin America: The growing demand is due to the rise in industrialization and urbanization in major countries.
Middle East Africa: Growth in these regions is majorly attributed to the high economic growth rate followed by significant investments across various industries such as food beverage, consumer durables, and transport logistics.

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