Market overview
Baby toys are the objects used by babies for amusement and entertainment. These activity toys such as dolls, puzzles, building sets and card games help children to enhance their mental ability and strength of a child’s mind. It also helps to develop the coordination and dexterity for the children. These recreational items not only keep the kids engaged but also train their brains. The different materials are used for manufacturing baby toys and these toys come in various shapes, colour, texture, taste and sounds for their overall development.
Nowadays, the electronic baby toys for kids such as hobbyist robots, electronic games, virtual babies and pets are gaining popularity among the kids and are allowing them to learn while having fun that helps in the development of a positive attitude towards learning. Baby toys also include construction toys and building blocks that help in building the motor skills and hand-eye coordination in babies.
The global Baby Toys Market Trends report showcases the estimated market value that will reach USD 17194.1 Million and is expected to record a growing CAGR of 3.97% by the end of 2028. The market is driven by several factors such as the increasing birth rate in the developing economies in addition to the rise in the per capita disposable income of the customers in the growing economies. But the rise in the counterfeit products will slightly hinder the growth of the global baby toys market during the forecast period of 2028.
Market segmentation
The global baby toys market share has seen a drastic improvement for the past few years. However, now with the COVID-19 spread, the baby toys market will have an indirect impact and even when the virus is contained, the global market will take more than six months to reach a normal economic state. The market demand will show a decreased growth rate due to the increase in infections and reduced economic activity.
Based on the product type, the market can be split into:
- Baby rattles
- Construction sets and building blocks
- Bath toys
- Dolls
- Musical toys
- Soft toys and puppets
- Toy cars
- Others
Based on end-users, the market can be classified into:
- Infant
- Newborn
- Toddler
Regional analysis
The regional demographic study of the global baby toys market has been done considering the key regions that play an important role in the growth of the market. These main regions include Europe (Germany, UK), Asia-Pacific (India, China, Japan), North America (Canada, US), Latin America (Mexico, Brazil), and the Rest of the World. Here, Asia-Pacific is expected to be a significant player across the world based on the market share due to the rising population of infants that demands various toys and other entertainment products that is in turn increasing the supply in this region. According to experts, the market for baby toys is set to see growth across a majority of regions, however certain factors (presented in the report) could hold the growth back in some areas.
Industry news
Hasbro has launched BringHometheFun.com, a global initiative featuring playtime for supporting families that are staying indoors. With the spread of COVID-19 pandemic, this global play and entertainment company is providing the parents and caregivers resources for keeping kids occupied and engaged during the extended time at home and indoors.
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