Market Scope

Market Research Future (MRFR) studied the global herbal mascara market 2020 for the analysis period till 2027. As per MRFR study, the herbal mascara market share is likely to surge at 6.8% CAGR in the assessment period. By 2027, the herbal mascara market value can touch USD 1.35 Billion.

Drivers and Restrains Impacting Herbal Mascara Market

Herbal cosmetics are trending in modern times. The increasing utility of herbal mascara among consumers in the years to come can contribute to the growth of the market rise. The large-scale acceptance of herbal mascara among consumers and growing sales can underpin the growth of the market. Herbal beauty products are safer than products made of synthetic chemicals. Thus, the inclination of people towards herbal mascara can favor the market growth soon. Increasing income among the global population and inclination toward high quality cosmetics have resulted in the surge in demand for herbal mascara over conventional beauty solutions in the years to come. Thus, can add to the rise of the herbal mascara market. The growing awareness about hazards of harmful chemicals, such as formaldehyde and paraben, in cosmetics products, among the population can boost the demand for herbal cosmetic products in the recent years, which, in turn, can promote the growth of the market. The shift in consumer preferences for herbal solutions has resulted in continuous research for the development of innovations and manufacturers are focusing on launching new products. Easy certification of new products, along with aforementioned factors can support the rise of the herbal mascara market.

Increasing demand for organic and natural cosmetics coupled with the growing awareness about the harmful impact of chemical content that are present in synthetic mascara is anticipated to fuel the growth. High influence of social media marketing, followed by online beauty influencers on millennials can support the market growth. Many manufacturers deploy social media platforms, vloggers, makeup artist, and beauty bloggers to promote their latest herbal and organic mascara products. On the contrary, mass-market brands prefer traditional celebrity endorsements. Such promotional strategies are expected to promote the sales of organic cosmetic products, such as mascaras. Thus, support the herbal mascara market growth.

Customers look for product features, such as lengthening and thickening, lash volume, and curling, before buying mascara. As a result, cosmetic producers focus on the types of mascara brush that can cater to these specific requirements. Thickening and Curling mascaras are increasingly adopted by consumers as they offer fuller and thicker appearance to lashes. Manufacturers that introduced innovative products, such as non-clumping natural mascaras and waterproof, which, can improve the momentum of the herbal and organic mascara industry.

Segment Analysis of Global Herbal Mascara Market

The global herbal mascara market trends segmented study is based on nature, type, distribution channel, and category.

The type-based segments of the herbal mascara market are volumizing, curling, and lengthening among others.

The nature-based segments of the global herbal mascara market are waterproof and regular.

The category-based segments of the global mascara market are conventional and organic.

The distribution channel-based segments of the global mascara market are non-store-based and store-based. The segment of store-based of the global mascara market are conventional stores, supermarkets hypermarkets, and specialty stores.

Regional Insights of Herbal Mascara Market

North America can hold the largest 35.1% share of the global market by 2027. Increasing need for color cosmetics and eye makeup is expected to boost the demand for organic and herbal mascara, thus support the regional herbal mascara market. Increasing awareness regarding about advantages of organic and natural cosmetics in the U.S. and Canada can fuel the demand for product. The inclination towards gel based and all-clear natural mascaras solutions can fuel the expansion of herbal and organic mascara market in the forthcoming years. APAC is expected to witness rapid growth pace over the forecast tenure on account of growing awareness of latest fashion trends and inclination for organic and herbal cosmetics. India, Malaysia, and Indonesia can contribute to the regional expansion of the herbal mascara market.

Key Players of Herbal Mascara Market

Lotus Herbals Pvt. Ltd (India), Ecco Bella (US), Josie Maran Cosmetics LLC (US), Ulta Beauty Inc. (US), Essential Care (Organics) Ltd (UK), Au Naturale Cosmetics (US), FEG Cosmetics, Green People (UK), Palladio Beauty Group (US), BUXOM Cosmetics (US), Rejuva Minerals Inc. (US), and Tony Tina Vibrational Remedies (US).

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